rebrand: pmua

A new logo was requested to reflect the outward shift in the company’s direction. I intentionally incorporated the old logo’s icon into the new logo. The new logo design was inspired by the beauty of nature — pristinely green grass and crystal-clear water juxtaposed against more traditional, less savory colors, symbolizing sewer and solid waste. This combination represents how the company is embracing a shift in direction while still honoring its roots, with part of the old logo preserved within the modern iconography.

publish date

march 15, 2024

client

Plainfield Municipal Utilities Authority